Upcoming 'Seminars for Success' in Australia

(Editor's note: Updated on Feb 3 to clarify that these courses are run by Google authorised consultants Mangold Sengers).

"I came, I puked, I left". That's how Google's Analytics Evangelist Avinash Kaushik describes the phenomenon of someone arriving at a site and leaving without dignifying it with just one further click! If your New Year resolution is to reduce the number of people puking and leaving your site (also known as reducing the bounce rate), then you might be interested in some upcoming seminars that will help you learn, among other things, how to conduct landing page tests to increase visitor engagement and conversions.

The Google Analytics Seminars for Success training days, run by Mangold Sengers, include all the latest Google Analytics features, including analytics intelligence, custom alerts, and annotations.

Here's a quote from a past attendee:
Whilst I've been using GA for years and have also run AdWords campaigns I was becoming increasingly frustrated that there was newer functionality which I didn't have either the knowledge, skill or confidence to leverage in full. Above all, I've left the course hugely inspired, with a range of ideas which I'm keen to implement ASAP.
- Sumi Triggs Olsen, eMarketing Executive, CPA Australia

Google Analytics - Introduction and User Training

• Melbourne, Australia: Thursday, 25 February
• Sydney, Australia: Thrusday, 11 March

Day one provides a complete overview of Google Analytics and all available reports. You'll learn to identify the best reports for your role and make decisions that will help you deliver results. Topics include:

• Introduction to Web Analytics
• Google Analytics Interface Features
• Sharing and Customizing Reports
• Understanding Visitors, Traffic Sources, Content and Goals

Google Analytics - Advanced Technical Implementation

• Melbourne, Australia: Friday, 26 February
• Sydney, Australia: Friday, 12 March

Day two will show you how to use the full range of advanced features and reports within Google Analytics. Topics include:

• Best Practices for Setup and Configuration
• Using and Creating Filters
• Setting and Configuring Goals and Funnels
• Ecommerce, Site Search, Event Tracking, Custom Reports and Advanced Segments

Google Website Optimizer - Landing Page Testing

• Melbourne, Australia: Monday, 1 March
• Sydney, Australia: Monday, 15 March

Learn how to conduct landing page testing with Google Website Optimizer to identify, measure and improve key design elements and calls to action on your website to increase engagement and conversions. You'll see how you can continually increase conversion rates with testing by setting up and running A/B and multivariate tests. Topics include:

• Introduction to Landing Page Testing
• Best Practices for Increasing Conversions
• How to Run an Experiment
• Understanding the Data and Running Follow-up Experiments

Hope to see you there.

Posted by Shyam Govardhan, Customer Solutions Engineer