With technology blurring the traditional boundaries between PR, advertising, research, and media targeting, marketers are operating in an increasingly complex - and exciting - world. It's forcing marketers to really consider the meaning of being integrated.
In June we got together leading thinkers from Australian agency groups to host Digital Now Australia, to help marketers think about how to make the most of the digital revolution. The events were attended by 250 people in Sydney and 130 in Melbourne.
Now, we're bringing Digital Now to New Zealand. In Auckland, next month, we're getting together with Y&R, G2, Hill & Knowlton, JML Communications, TNS and Research International to explore the latest trends and insights addressing how marketers can best operate in this new world. Digital Now New Zealand 09 will feature presentations from experts as well as case studies that will help marketers navigate the fundamental change the web has made to the way we think, act, and build brands.
The Google presentation will take a look at a consumer engagement framework, with the aid of case studies of specific campaigns, examining how marketers can engage with people through a combination of traditional and digital media. And in this and other presentations, attendees will get access to cutting edge behavioural analysis of why people do what they do online.
We hope all interested Kiwi marketers will join us in Auckland on Tuesday, September 22 - see www.digitalnownz.co.nz for more details.
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