Introducing the Google Display Network

Display advertising is a growing area for advertisers and agencies in Australia and New Zealand. We recently held a Think:Display event in Australia where we showcased innovative campaigns from Australian advertisers. Already 17 of the top 20 Australian advertisers as ranked by Nielsen have run display campaigns with Google and this month we’ve sold out 90% of YouTube homepages. We’re also working to improve our display products with new features and targeting options.

In an effort to make our display offerings clearer to advertisers and agencies, we’ve created a new umbrella name for all of our display properties -- the Google Display Network. This includes all of the sites (apart from search sites), where you can buy ads through Google:

• YouTube
• Google properties such as Google Finance, Gmail, Google Maps, Blogger
• Over one million Web, video, gaming, and mobile display partners

Our display partners include all of our AdSense and DoubleClick Ad Exchange partner sites that allow text and/or display ads. The Google Display Network offers all ad formats - text, image, rich media, and video ads - enabling you to unleash your creativity and engage potential customers across the Web.


You’ll see a change in the AdWords interface reflecting this new term, and you’ll see Google Display Network where you might have seen Google Content Network mentioned. We’ve also launched a new website showcasing the sites and benefits available to you on the Google Display Network.

We’re continuing to work hard to make display advertising simpler to create, plan, and measure, more relevant for users, and more accessible for advertisers and publishers of all sizes. Looking forward to even more creativity on display from our local advertisers.

Posted by Karen Stocks, Head of Display for Google Australia