Introducing the Australian AdWords Online Classroom

We've just released our latest online training for Australian small- and medium-sized businesses wanting to advertise online: the AdWords Online Classroom.

You can get free, hands-on online training in over a dozen AdWords topics, available for viewing at any time that suits you. To fit with the busy schedules of small business owners, we’ve kept the courses bite-size, usually just 15-20 minutes long.

We have something for everyone, so choose the selection of courses that best suits you, or follow one of our suggested series below depending on your knowledge level:

• Getting Started -- Discover how to create a successful account and navigate through it, and then track performance with the simple, free Conversion Tracking tool.

• Improving your Account Performance -- Review tips for using your account data to improve performance, as well as optimization tips for search advertising and advertising on relevant websites.

• Expert Knowledge -- Take your online conversions to the next level with Google Analytics and Conversion Optimiser, and take your website to the next level of performance with Website Optimiser.

Our experience with tens of thousands of small business owners has shown that the most successful advertisers are those who invest a bit of their time to improve their knowledge of online advertising and AdWords. We hope that the AdWords Online Classroom will let more Australian businesses use AdWords to connect with customers.

All you'll need to sign up to any of these courses is your AdWords email address and ten digit account number which you can find in the top right of your AdWords account.

See you in class!

Posted by Rich Flanagan, Google Australia AdWords