We always knew that cooing babies were popular videos on YouTube. But apparently roller skating babies are what users around the world love to watch the most. Today, BETC and evian's 'Rollerbabies' film on YouTube were awarded an official Guinness World Record for the most viewed online ad of all time. The video has been watched a whopping 45,166,109 times and is getting more views every day.
Don't be shy...check it out for yourself (for perhaps the second or third time):
One thing that we've learned at YouTube is that sometimes even the most creative and entertaining ads need a little help to go viral. That's why BETC and evian bought YouTube homepage ads in the UK, France, Germany, US, Japan, and Canada to promote their video around the world. These ads, combined with an innovative creative idea, also had a positive brand impact, according to research from Nielsen and YouTube. Specifically, Internet users in France experienced increased brand awareness and purchase consideration after viewing the ad.
Posted by Jason Chuck, Marketing Team
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