Sport and music dominate, but some found it all too taxing

Posted by Diana Starmer, Account Associate

Ed: We thought the blog was a great place to start announcing the monthly "top gaining searches" on Google Australia

Last month saw a curious mix of search terms gaining ground on the Google Australia Zeitgeist.

Hype began to build around the Socceroos playing in the upcoming Asian cup behind star defender Lucas Neill. We also had NFL fever and Kevin Sheedy’s troubles at essendon football club featured in the headlines.

Popstar Pink hit our shores for her huge national tour and all across Australia, fans went online in search of pink concert dates and ticket information. Tickets for xavier rudd also went on sale in May ahead of the release of his new album White Moth.

But it wasn’t all sport and music, Australians began to feel the end of the financial year approaching, turning their thoughts to their tax file number and interest rates at the RBA (Reserve Bank of Australia).

On the celebrity front, Home and Away starlet indiana evans along with American actress and wrestler stacy keibler occupied our hearts and minds. Celebrity blogger Perez Hilton’s visit to Sydney had us searching for our Hollywood gossip, but there was a nod to higher culture when an Andy Warhol painting broke new records at auction.

And finally… for the school holidays is everyone planning to go to seaworld? Maybe we’ve put two and two together to make five but these two were certainly popular search terms.

For breaking news and obscure information alike, Australians are searching on Google! What follows is a summary of Google Australia Zeitgeist results for the top gainers on Google.com.au in the month of May.

For more information, visit the Google Zeitgeist and Google Trends.

Top Google.com.au Gainers for May:

1. lucas neill
2. pink concert
3. rba
4. nfl
5. wireless broadband
6. indiana evans
7. tax file number
8. perez
9. concept cars
10. Mars
11. wheat
12. xavier rudd
13. childhood obesity
14. street fighter
15. stacy keibler
16. burberry
17. Andy Warhol
18. essendon football club
19. seaworld
20. school holidays