Congratulations to the Aussie finalists of global AdWords Train & Gain competition

Back in September we announced the launch of the AdWords Train & Gain challenge, a global competition among AdWords SMB advertisers to learn new tips for improving their online advertising performance. Thousands of small businesses from around the world took up the challenge to become AdWords experts, including many from across Australia. Today we’re delighted to recognize two Australian small businesses who made it in the list of the top 15 global winners:

Raymond Mellick, Temporary Tattoos Guru, Collingwood, VIC

Jason Xa, Benjamin’s Crafts, Inglewood, WA

Raymond summarised the benefits of the Train & Gain competition and the knowledge he learned as helping him to refine his company’s AdWords performance:

“The advice and tips that you have supplied helped to firstly keep monitoring my AdWords campaign. By checking the campaign every two days I was able to ‘see’ changes and results. I was able to understand how to get the best ads and make them stand out from my competitors by adding in phone numbers. In this way the customers would call me straight away from the ad and I would convert them to a sale. I love using the AdWords system.”

If you didn’t take part in Train & Gain this time around and would like to find out more about improving your AdWords account check out the AdWords Small Business Centre today.

Congratulations again to Raymond and Jason on behalf of Google Australia!

Posted by Richard Flanagan, Product Marketing Manager

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PS to this blog post:

We’d also like to give an unofficial “honourable mention” recognition to Gordon McNenney of http://www.dtdigital.com.au/ who submitted the following post-competition report as part of the AdWords Train & Gain program. Cue the music!

Please sing this to the tune of Advance Australia Fair:

AdWorders all let us rejoice

For we are optimised.

We've reviewed all our keyword lists

And fine tuned our text ads.

Our conversions now are trending up

whilst CPCs decline.

In analytics, let every stage

Advance AdWorders fair!

In joyful spreadsheets let us sing

Advance AdWorders fair!

Gordon, we salute your Aussie creativity!

Updated by Richard Flanagan, Product Marketing Manager