Australians care for humanity….and the election!

Posted by Karina Wells, AdWords Team

In the month of October, Australians had a great interest in humanitarian issues. Searches varied from charities that aim to help women and children all over the world to concern about bushfire and floods. The Australian October Zeitgeist reflected the top fifteen gaining Google search queries for the month of October.

It seems Australians have a strong social conscience, with Unicef coming in as the number one gaining search query. Interest in floods and bushfire was also prevalent with the bushfire season approaching.

The election was playing on peoples minds. Labor leader Kevin Rudd’s website Kevin 07 proved to be of interest, while Parliament house entered the minds of many.

Always a favourite with free home delivery, Krispy Kreme doughnuts were desired by many. While munching on Krispy Kremes, what better to do than watch Evan Almighty or the preview of the Sex and the City movie, or perhaps sample the latest album from alternative rock band 30 seconds to Mars to be released in November.

Upcoming Christmas school holidays brought about interest in Movie World. Although daylight savings got people searching - do we turn our clocks forwards or backwards?

Australians in the market for a new car looked for Toyota Australia for more information, however those after something more compact went for the scooter option instead.

With Christmas on the way and lots of presents to buy, job hunters looked for the Jobs NSW website.

For breaking news and obscure information alike, people around the world search on Google. What follows is a summary of Google Zeitgeist results for the top gainers on Google.com.au in the month of October.

For more information, visit the Google Zeitgeist and Google Trends.

October's top gainers:

Unicef
Scooter
Floods
Jobs NSW
Toyota Australia
Bushfire
30 seconds to Mars
Evan Almighty
Movie World
Daylight savings
Krispy Kreme
Parliament house
Sex and the City movie
Kevin 07
Election