Agreement with News Digital Media

Posted by Julian Persaud, Head of Business Development

Google Australia has formed partnerships with a lot of great Australian websites, large and small. Today, we're excited to announce a significant agreement with News Digital Media.

Under the agreement, News Digital Media properties (including NEWS.com.au, dailytelegraph.com.au, theaustralian.com.au, heraldsun.com.au, couriermail.com.au, perthnow.com.au, adelaidenow.com.au, themercury.com.au and regional and community newspaper websites) and FOXSPORTS.com.au will have web and site search powered by Google.

Google will also provide keyword and contextual text ads on these sites, through our AdSense program.

This means that our AdWords advertisers can now have their ads appear on News Digital Media's range of websites, contextually matched to relevant articles. Having so many of News’ assets from across the country join our Content Network in Australia is another great step for our advertisers.

We look forward to working with News Digital Media in the years ahead.